JEM SHOWCASES ORIGINAL DESIGNS AND CREATIVE TWISTS ON
MAJOR LICENSES IN TWO DIFFERENT LOCATIONS AT MAGIC 2008

New JEM and Awake Collections
Reflect Green and Socially Conscious Trends

JEM Sportswear, the leading knit-top company for more than three decades,
will display its acclaimed versatility at MAGIC 2008, at two different locations at the Las Vegas Convention Center. The booths will feature original designs as well as JEM’s unique take on major licenses— both of which have enormous appeal to today’s consumers, who demand original looks and individual fashion statements.

JEM’s unparalleled ability to deliver top-quality knit collections on a fast paced schedule across the full range of price points has made it the leader in both high-end and mass market apparel for women, men, juniors, girls, boys and infants.  Buyers visiting JEM’s booths this season will find diverse collections featuring a wide range of fashion bodies—including tees, tunics, thermals, hoodies, dresses, and even separates for girls—produced with JEM’s proprietary printing and embellishment techniques. 

“JEM’s booths at MAGIC demonstrate the amazing diversity and creativity that we bring to the knit collection market,” says Jeff Marine, JEM’s President and CEO. “Our lines are perfectly suited to the wide range of consumers we design for, from hip, fashion-savvy women to aspirational juniors and girls, as well as the mid-market consumers who are looking for the best quality available with original designs.”

Ladies and Gentlemen, Boys and Girls—JEM’s Got You Covered

In Booth # JR11301, JEM will showcase its JEM men’s and boys’ lines, the Awake Couture women’s collections, Awake Goes Green, the Cold Crush junior’s brand, a new line of separates for Awake Girls, as well as new designs for its Awake Baby line. 

JEM’s collections for men and boys, combine original, distinctive design statements with some of the world’s most popular licenses, including: 80s bands, 80’s T.V. shows, Coca-Cola, Disney, Elvis, Ford, Harvard and Patrón Tequila.  JEM will also be showing its original men’s collection, 2761, featuring comfortable shirts with unique washes, treatments and ink techniques.

Boys’ licenses include Transformers, GI Joe, Guitar Hero, Yugioh, Cars, Disney, Ford, and Power Rangers.

JEM’s hip and feminine Awake Couture and Cold Crush knit collections will feature fresh new looks and striking fashion treatments in both original and licensed collections with an organic emphasis and environmentally conscious themes. Both will tap into the hot trends in social consciousness, green messaging, and peace, love and happiness.

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LICENSING/MEDIA CONTACTS:

Randi Kegan Spieker:
818.365.9361, ext. 233
randi.spieker@jemsportswear.com

Amy Asher, Brand Manager / Sales:   
818.365.9361, ext. 215
amy.asher@jemsportswear.com

About JEM Sportswear and Awake Inc.

Founded 36 years ago, JEM Sportswear is a leading manufacturer of knit tops to many top quality name brands.  JEM has 5 distinct business divisions: Men’s and Boys’, Women’s, Juniors’, Girls’ and Private Label.  Through strategic licensing and a commitment to product design and quality, JEM is a powerful force in the industry.  In late 2000, JEM expanded into the women’s business through its affiliate Awake, Inc.  Awake, Inc. was launched to provide fashion, quality tees for women.  Awake has enjoyed success in the women’s market with their super-soft, vintage tees and has recently expanded into the Juniors’ and Girls’ market with their brands Cold Crush and Awake Couture Girls.  Together, JEM and Awake have created a new category in the market by combining fashion tees with nostalgic brands which are sought after by celebrities and consumers throughout the US.