jemLAB
(jem ·lăb) n. 1. Inspired by the future. 2. Clean, abstract, artistic, modern men’s T-shirts. 3. Intelligently organic. 4. Limited Edition. 5. Launch Spring/Summer 2007.
Simultaneously inspired by the future and by New York noir of the 1980s, jemLAB is a completely different direction of tee shirts for the men’s high fashion market. Constructed from 100% soft organic cotton, these tees interpret licenses in an abstract, artistic, and futuristic way. The color palette is focused and the styling is deliberately edgy. Warholian-like iconic images are expressed in new ways, such as black-on-black graphics and stripes over graphics. This postmodern approach to the T-shirt embraces modern art and self-expression and is designed to sit with clean sophisticated looks trending in fashion today.
JEM
With the new JEM flagship line, JEM leverages its heritage as a 35-year-old apparel company to introduce today’s distinctive men’s tees, featuring vintage iconic looks and advanced printing techniques and specialty washes. JEM appreciates that the T-shirt is the main staple of a man’s wardrobe, so the JEM brand offers a variety of designs and bodies—hoodies, thermals and tanks, and crew, vneck and pocket tees—to serve him well every day of the year.
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